41% said their children use a tablet daily. They're moving quite quickly,' said Godwin.Ī more recent piece of research published by Ofcom this month found that 91% of parents with a tablet say their children either use it, or have one of their own.

'We're not leading the audience to a new place: we're following them, although we're trying to be hot on their heels. He cited research from UK telecoms regulator Ofcom indicating that 35% of UK households with children owned tablets in 2012, while 70% of British parents owned smartphones. We've just had to come to terms with the fact that linear television is not – although this is some way ahead – going to be the dominant way people consume CBeebies going forward, said Godwin. 'It's about the changing landscape of consumption and device use. Joe Godwin, director, BBC Children's says that the mobile-friendly web games and new app are a necessary step forward for CBeebies. It complements the existing CBeebies website, which has more than 20 HTML5 games that also run on tablets and smartphones. The BBC worked with Bristol agency Mobile Pie on the new app. Parents can create profiles in the app for up to four children, and also access a 'Grown-ups' section with instructions, educational information and a feature to record messages for their children. At launch, those brands are Alphablocks, Octonauts, Tree Fu Tom and Something Special. To learn more about how and for what purposes Amazon uses personal information (such as Amazon Store order history), please visit our Privacy Notice.'We see this as a window on channel-defining CBeebies brands,' said Patrick Healy, head of product, BBC Children's, in an interview with The Guardian. You can change your choices at any time by visiting Cookie Preferences, as described in the Cookie Notice. Click ‘Continue without accepting’ or ‘Customise Cookies’ to decline these cookies, make more detailed choices or learn more. Third parties use cookies for the purposes of displaying and measuring personalised advertisements, generating audience insights, and developing and improving products. This includes using first- and third-party cookies which store or access standard device information such as a unique identifier. If you agree, we will also use cookies to complement your shopping experience across Amazon stores as described in our Cookie Notice. We also use these cookies to understand how customers use our services (for example, by measuring site visits) so we can make improvements. We use cookies and similar tools that are necessary to enable you to make purchases, to enhance your shopping experiences, and to provide our services, as detailed in our Cookie Notice.

Alphablocks game app